Afro Extended
Afro Extended is a record pool designed to bring exclusive music mashups to DJs and music enthusiasts worldwide. My role was to design and develop a website that embodies the brand’s vision: simplicity, creativity, and community. Leveraging Shopify’s e-commerce capabilities, the platform ensures seamless browsing, streaming, and downloading experiences.
Design Process
Creating a unique identity for a competitive niche
- Designed a clean, bold interface with a focus on Afro-inspired typography and visuals that stand out.
- Analyzed competitors like BPM Supreme and Beatport to identify gaps and opportunities.
- Developed low- and high-fidelity wireframes to iterate on user flows.
- Incorporated Afrobeat-inspired colors and bold typography, paired with minimalist layouts for clarity.
- Built using NextJs, ensuring scalability and seamless integration of e-commerce features.
Results
Google PageSpeed Insights
Performance
Accessiblity
Best Practices
SEO
Simplifying complex features like music previews and downloads and switching to server side components dramatically improved every performance metric.
03. Results
Within the first three months, Afro Extended saw a 35% increase in user engagement and a growing base of global subscribers.
- Curated Music Collections
- Seamless Streaming & Downloads
- Dynamic Search Functionality
- Global Appeal
“The website exceeded our expectations! It’s clean, functional, and perfectly represents our brand.” – Afro Extended Team
DJ Shinski
An energetic hub for DJ Shinski’s global audience, featuring mixes, videos, merchandise, and streamlined booking options.